Red Sea Global: A New Standard for Luxury Travel in Saudi Arabia
Red Sea Global is effectively reshaping the perception of luxury tourism in Saudi Arabia. The emphasis here is placed not only on high-end service and striking architecture but on a thoughtful, personalized guest experience—from the very first brand touchpoint to post-trip impressions.
The Red Sea project, which began welcoming guests in 2023, was originally conceived as more than just a resort. It is an entire ecosystem where every stage of the journey is built around the expectations of the individual. The digital environment, planning, accommodation, and service all work as a single entity and adapt to the guest.
Key Resorts in the Collection
-
Six Senses Southern Dunes 5* — A desert retreat featuring 76 rooms and villas. The architecture mimics the shape of dunes, creating natural shade and airflow. Key focuses include biohacking, sleep recovery, and a 3,000 m² wellness complex. Guests are taught local crafts and cuisine, offering a sense of total silence and a “reset” amidst an authentic desert landscape.
-
The St. Regis Red Sea Resort 5* — Located on a private shell-shaped island, offering 90 overwater and beachfront villas. Here, the brand’s classic traditions and 24-hour butler service are complemented by unique access to mangrove forests. Guests can enjoy three fine-dining restaurants and exclusive diving on the Ummahat reefs in an atmosphere of impeccable comfort.
-
Nujuma, a Ritz-Carlton Reserve 5* — One of only seven Ritz-Carlton Reserve properties in the world, featuring 63 villas. The project is dedicated to “barefoot luxury” and environmental exploration. Each villa is equipped with a telescope, while staff astronomers and cultural heritage guides lead nightly tours of the starry sky. This is a place for deep immersion into the archipelago’s nature and regional traditions.
-
Shebara Resort 5* — A futuristic resort with 73 villas, fully autonomous thanks to its own solar farm. The polished steel orb-villas reflect the sea, making the structures “invisible” and protecting the interiors from overheating. Future-forward architecture is paired here with a “farm-to-table” concept and minimal impact on the ecosystem.
-
Desert Rock Resort 5* — A 60-room hotel literally carved into a granite massif. Living areas are etched inside the cliffs, guaranteeing perfect silence, coolness, and total privacy (the site is not visible from the roads). The absence of light pollution makes it the premier spot for stargazing, while the journey through the canyons becomes part of a unique experience.
The project’s digital strategy deserves special mention. The Red Sea builds the first impression even before booking: content and visual scenarios adapt to the user’s interests, forming an emotional connection with the destination. This is not just a website or platform, but a full-scale engagement tool.
Personalization continues during the stay. Intelligent systems analyze guest preferences and offer services exactly when they are most relevant. The technologies are unobtrusive but make the holiday noticeably more comfortable and precise.
It is also vital that all of this is integrated into the broader context of Saudi Vision 2030. The project combines a luxury approach with sustainable development, environmental stewardship, and support for local communities.
Ultimately, The Red Sea is setting a new standard for premium leisure—calm, thoughtful, and highly personal. It moves away from overt flashiness toward a very precise understanding of what luxury guests truly value today.
